The Stagecoach Country Music Festival has returned to Indio, California for 2025. The festival will include headliners Zach Bryan, Jelly Roll and Luke Combs, as well as other notable artists such as Lana Del Rey, Nelly and the Backstreet Boys.
There’s also plenty of things to do on the festival grounds in between performances such as riding the Ferris Wheel, walking through the Spectra art installation and visiting the Compton Cowboys. Additionally, plenty of brands have their own booth setups where some are offering freebies, photo ops and more.
Here’s what you need to know:
BÉIS, the luggage and travel brand founded by actress Shay Mitchell, has become quite well known for its iconic pop-ups and giveaways where fans of the brand can win their latest products. This isn’t BÉIS rodeo at Stagecoach, and because of that fans knew to lineup for the installation as soon as gates opened. Those who visit the pop-up will get to ride a mechanical BÉIS suitcase for a one-of-a-kind photo op. Additionally, they will have a chance to lasso a luggage for the chance to win their Stagecoach sport sling bag, which retails for $74. But even if you don’t win, you won’t go home empty-handed, as everyone will get a BÉIS bandana and a custom key ring with your initials engraved. There’s also a cocktail bar in the pop-up, and if you’re lucky, you might run into Shay Mithcell herself cheering you on during your time at the BÉIS Rodeo.
@the.socal.local Here’s what the BÉIS Rodeo is like at Stagecoach 2025. Festival goers will have an opportunity to lasso a luggage for the chance to win the new Stagecoach sport sling. Additionally they’ll receive a free BÉIS bandana and keychain they can get engraved with their initials. Plus there’s a photo op of riding the mechanical BÉIS bag. Visit the link in our bio to learn more about the experiences and freebies brands are offering at Stagecoach this year. #stagecoach #stagecoach2025 #beis #beistravel @Beis Travel
Nelly takes photos with fans at the Facebook hangout space at Stagecoach 2025. (Carolyn Burt, SCNG)
Country music fans pose for a picture, which they can get a print of, at the Facebook Canteen on the opening day of the Stagecoach Country Music Festival at the Empire Polo Club in Indio on Friday, April 25, 2025. The canteen also gives out free disposable cameras and a free water bottles to visitors. (Photo by Will Lester, Inland Valley Daily Bulletin/SCNG)
Inside the Facebook installation at Stagecoach 2025. (Carolyn Burt, SCNG)
Free disposable film carmeras are available at the Facebook Canteen on the opening day of the Stagecoach Country Music Festival at the Empire Polo Club in Indio on Friday, April 25, 2025. The canteen also gives out free water bottles and a free printed picture of visitors. (Photo by Will Lester, Inland Valley Daily Bulletin/SCNG)
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Nelly takes photos with fans at the Facebook hangout space at Stagecoach 2025. (Carolyn Burt, SCNG)
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Facebook has created a hangout space for fans to take a break between sets. As soon as you enter, you’ll be given a disposable camera which you can drop off back at the space to get the photos developed and sent to you after Stagecoach. Next, there’s a photo backdrop designed by Drew Michael Scott, perfect for capturing Instagram-worthy moments. Once you’ve taken your picture, it’s time for some arts and crafts. Each disposable camera comes with a customizable keychain for you to add beads to, giving it a personal feel. Depending on when you visit, you may have the chance to see a few special appearances from festival artists, who will also stop by to take pictures and chat with fans. To find out when they’ll be there, Facebook recommends joining their Stagecoach 2025 group, which you can find the QR code for inside. And before you go, get a reusable plastic water bottle that you can refill all weekend with cold water from inside the installation.
@the.socal.local From a disposable camera, to a unique photo op, to the opportunity to meet your favorite artists, here’s everything festival goers can get from visiting Facebook’s hangout space at Stagecoach 2025. Visit the link in our bio to learn more freebies and experience as offering at the Country Music Festival this year. #stagecoach #stagecoach2025 #facebook #nelly
@the.socal.local Nelly hung out with fans at the Facebook hangout space at Stagecoach 2025. Want to know who will be there and when? Join the official Stagecoach Facebook group for more information. Additional details at the link in our bio. #nelly #stagecoach #stagecoach2025 #facebook @Facebook
Toyota’s Music Den is a hot spot to listen to artists while also scoring some freebies. Attendees can play a claw game for a chance to win a western enamel pin, guitar slap koozie or a mini hand fan. There’s also the “Wheat Paste Studio” where visitors can get professional photos taken. Toyota is also giving out bandanas that they’re dunking in an ice bucket and handing out icy pops to help festivalgoers stay cool.
If you didn’t have time to do your glam before the festival, or need a quick touch-up, e.l.f. cosmetics has you covered. Attendees can stop by the Glow ‘N Go Diner to build their own beauty combo of five freebies, an eye or face cream, lip liner, lip oil, the hottest duo drops, and e.l.f. cosmetics’ latest product: Glow Reviver Melting Lip Balm. In addition to the freebies, visitors can also have their makeup done by makeup artists, as well as snag a picture with friends in the e.l.f. photobooth.
HeyDude is the spot to be for Jelly Roll fans. Not only can you get a first look at their new shoe collaboration with the country star, but you can also test your luck by picking a key to unlock the crate to receive your own pair of Jelly Rolls’ HeyDude shoes. Those who don’t win the shoes will still take home a pair of HeyDude sunglasses. There is also a temporary tattoo parlor in the installation, with a variety of Jelly Roll-inspired designs available for fans. Additionally, the pop-up offers the option to purchase blank pairs for customization on-site.
Saint James is giving out a variety of their iced tea flavors, so if you’re in need of a midday caffeine pick-me-up, this is a good place to visit. They’re giving out five different flavors: original green tea, passion fruit and peach, blood orange and hibiscus, classic lemon and red raspberry. They also have a photo op of a Saint James guitar and mic stand with an American flag behind it, made out of their beverage cans, plus they’re handing out Saint James bandanas. Depending on when you go, you might walk in on a DJ set, such as Lucas and Tinx.
Speaking of refreshments that offer a recharge, Electrolit has a vibrant pop-up on the festival grounds. When you walk in, you’re transported to a dance club as the DJ blasts music as you make your way to the bar. The bar, of course, provides various samples of Electrolyte Drink flavors from Electrolit.
American Express is returning to the Empire Polo Grounds to offer card members perks all weekend long. Members will be able to grab an exclusive crossbody bag. There will also be an option to customize merchandise they purchase at the booth. Attendees will also be able to participate in a dart game, where winners will receive e.l.f. cosmetics products. Additionally, there will be a photobooth as well as a Coca-Cola fridge for guests to grab a refreshment before heading back for performances.
Alaska Airlines returns to the festival grounds. The experience puts attendees in first class as they scan their boarding pass to get ready for take off. Before entering the lounge area, there’s a quick cloud photo op for visitors to feel like they’re floating on cloud 9. Next the bar area has snack and refreshments such as Sumptown cold brew, Coca-Cola beverages and the ever popular Pass-O-Guava from Aloha Maid Natural. Before exiting the installation, festival goers will scan their boarding pass one last time for prizes from Alaska Airlines such as free Wi-Fi on their next flight, buy one get one tickets and even free round trip tickets.
The Shein Saloon is providing karaoke, cocktails line dance lessons and a photo booth. Guests can also walk away with a custom cowboy hat.
Yellowstone’s activation takes over the entire Gobi tent used in the previous weekends to hosts artist performances at Coachella. The experience is themed around the “1923,” the prequel the popular television show “Yellowstone.” The big ticket item is if you go early enough in the day you can get a cowboy hat branded with your initials.
Código Tequila is located just next door to the Yellowstone barn. The George Strait tequila brand installation is inspired the Broken Spoke dance hall in Texas, which also happens to be the cover art of his 2019 album “Honky Tonk Time Machine.” Guests can purchase cocktails made with Código 1530 Blanco Tequila on site such as the Cowboys & Dreamers Código Margarita, before grabbing some fun pictures in front of the George Strait themed wall art, a vintage jukebox and a mirror selfie. Plus there’s a cowboy hat customation area where you can get free Código Tequila ennamel pins.
Coca-Cola is giving festival goers a chance to try their new Orange Cream flavor. After screaming for orange cream, guest can try the new beverage in either regular or zero sugar. They’ll be gifted a complimentry fan to help them stay cool during the day, or even find their friends in the crowd as they’re walking back to the exit at night. There’s also a photo booth with a orange cactus backdrop.
Allē’s booth is bringing the cowboy disco vibes to Stagecoach with their photo ops. In addition to a mirror surrounded by discoball cacti and cowboy boots, visitors can also saddle up for a photo booth. Next they’ll have the option to spin the wheel for fun prizes such as a bandana and various discounts throught the Allergan Aesthetics rewards program app. Before leaving festival goers can also get a key chain customized with a unique saying.
We’ll be updating this list throughout the weekend as we visit more installations, so be sure to check back for more information.
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